Jan Willoughby is Director of - NZ's leading specialist food & wine tourism consultancy. Over the past 10 years she has worked in the areas of national and regional food and wine tourism strategies, food & wine tourism trails development, national product development projects, wine tourism business mentoring and international projects including judging the Le Cordon Bleu World Food Media Awards since 2005.

Jan has built an extensive network with wine regions throughout Australia and New Zealand, attending Australasian Food Wine Tourism Network Conferences 2001-2004 and was a speaker at the Australasian Regional Food Wine Tourism Conference (McLaren Vale, SA 2003).

Jan has additionally visited France, California, Tuscany, Spain, Portugal, Hungary and Croatian wine regions to research best practice case studies in global food and wine tourism. Jan has supported the development of NZ's inaugural food & wine tourism strategy, undertaken ongoing consulting to the NZ Food & Wine Tourism Network since 2005 and was a recent contributor to the inaugural; "State of the Culinary Tourism 2010/Destination Readiness Index" study (published Feb 2010) on NZ's culinary tourism sector. Jan continues to passionately support the development of the food and wine tourism sector across NZ and business/product development for individual clients.

Jan holds a BCom degree from the University of Otago (International/Tourism Marketing)and has more than 20 years experience in the NZ tourism industry as an international destination marketer, at both national and regional marketing levels across both the public and private sectors. Jan has facilitated tourism industry seminars throughout NZ regions (2005 & 2007), as well as working with a number of private clients to develop their business capability in international tourism market development.

Media Article: Tourism Business Magazine "From Your Paddock to their Plate" (Feb/Mar 2010)

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